Why Pool Chlorinator Prices are Rising (and How to Save)

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If you’ve been considering upgrading your pool system or replacing an aging salt chlorinator, you may want to move fast. We’ve recently received updates from all of our suppliers regarding significant price increases set to take effect on March 1st, 2026.

While we always strive to keep our services affordable, a global shift in raw material costs is making these adjustments unavoidable across the entire pool industry.

The "Hidden" Catalyst: Ruthenium

The driving force behind this price hike is a rare precious metal called ruthenium. While it might not be a household name like gold or silver, ruthenium is the "secret sauce" in your pool’s chlorinator.

  • What does it do? Ruthenium is used to coat the titanium electrodes inside your salt cell. It acts as a catalyst, allowing the cell to efficiently split salt into chlorine to keep your water crystal clear.

  • Why is the price soaring? Ruthenium is primarily a byproduct of platinum mining, making its supply very limited. Recently, a surge in demand from the Artificial Intelligence (AI) and data storage sectors has driven global prices up by over 200%.

What This Means for You

Because these materials are essential for manufacturing, suppliers are implementing the following changes starting March 1st:

  • Suppliers increasing costs over 20%: We’re already seeing price increases across all chlorinator ranges and replacement salt cells.

Featured Product: Secure Yours Before the Rise

By acting before the March 1st deadline, you can lock in current pricing on some of our most efficient mineral and salt systems.

1. Pool Controls SWC Series (A Local Favourite)

Australian-made and designed for our harsh conditions, the SWC range is a top choice for reliability.

  • Versatility: Suitable for salt, mineral, or even low-salt pools.

  • "Cover Mode": Includes a one-touch feature that reduces chlorine output to 20% when your pool cover is on, saving energy and extending cell life.

  • Upgrade Paths: Available in "Good, Better, Best" tiers—from the standard model to the "pH" model, which includes fully integrated water balance control.

  • Smart Power: Features additional timed power outlets to control pool lights or other accessories directly from the unit.

Beat the March 1st Increase

We know that price rises are never welcome news, which is why we want to give you as much notice as possible. If your current chlorinator is over 5-6 years old or showing signs of struggle, now is the time to replace it.

Call us on 1300 007 665 or come in store to chat about which chlorinator is right to replace your old one now.